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OXO

OXO
OXO (/ˈɒksoʊ/ OX-oh) is a manufacturer of kitchen utensils, office supplies, and housewares based in New York City. OXO was founded by Sam Farber, an entrepreneur in the housewares industry, and his son, John Farber. Sam Farber chose the name "OXO" as an ambigram that renders the three letters in "OXO" the same regardless of their orientation, either horizontal or vertically. Noticing that his wife, Betsy, who suffered from mild arthritis in her hands, was having difficulty gripping ordinary kitchen tools, he saw an opportunity to create more comfortable cooking tools that would benefit users. The first group of 15 OXO Good Grips kitchen tools were introduced to the U.S. market at the Gourmet Products Show in San Francisco, California, in 1990