Braun GmbH About this sound listen BROWN; German: (About this sound listen)), formerly Braun AG, is a German consumer products company based in Kronberg. From 1984 until 2007, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun is now a wholly owned subsidiary of Procter & Gamble, which acquired Gillette in 2005. On 16 April 2012, De'Longhi bought perpetual rights to manufacture Braun branded products from Procter & Gamble in the small appliance segment. Procter & Gamble will continue to own the Braun brand. Max Braun, a mechanical engineer, established a small engineering shop in Frankfurt am Main in 1921. In 1923, he began producing components for radio sets. In 1928, the company had grown to such an extent, partly due to the use of certain plastic materials, that it moved to new premises on Idsteiner Strasse.