Pet Professional's Choice was created in 1995 with the Independent Pet and Feed Retailer in mind. As the challenges facing our industry began to mount from super stores, mass merchants and grocery outlets we saw a need and an opportunity. Products such as treats, toys, beds, accessories and specialty foods represent the profit center for our businesses. Our customers needed to have the highest quality products at or below the cost of inferior goods. The consumer relies on you to guide them through the maze of merchandise and help make choices that are right for them. Therefore our customers wanted us to provide products that exceed quality standards found anywhere else so they can proudly sell them to their customers.