The Alex Brands family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to helping children become more active and develop their imagination and creativity, Alex Brands offers toys, games for children of all ages.
Known since 1986 for quality art supplies and crafts kits for kids, ALEX has expanded over the years to a lifestyle brand for creative fun. From infant to toddler to tween, we empower confidence and inspire kids to express their creativity by providing innovative creative toys for baby, bath time, preschoolers, pretend play, spa, fashion, jewelry and active play. Shop ALEX Toys.
Whether it’s playing a game of touch football at the park, or launching a plane into the summer sky, POOF toys create lasting childhood memories, and have been an icon of active entertainment for over thirty years. The POOF brand continues to be a frontrunner in active fun for children of all ages, and is the world’s leading manufacturer of foam sports balls, many of which are made in the USA. Shop POOF products.